New report from the Center explores
the future of transportation

The Center has unveiled a first-of-its-kind study on the future of transportation — a project that explores the spectrum of American behavior and views about their cars, public transit, reasons to give up driving, new competitors in the automobile industry, distracted driving, and the arrival of self-driving cars.

“Most research covers the transportation revolution from an industry perspective, but our new study focuses on the actual behavior and attitudes of the U.S. population,” said Brad Berens, chief strategy officer for the center and project lead for the study.

Download the Future of Transportation Report here.

The 42-page Future of Transportation Study explores more than 100 issues involving behavior and views about cars, their alternatives, and emerging needs for technology,

Why Amazon should buy Warby Parker

As Amazon experiments with Alexa-enabled glasses that will create a 24/7/365 shopping environment, the ecommerce giant will need to acquire a company to make the glasses look good.

By Brad Berens

Lately, I’ve been wondering: now that Amazon — the world’s most interesting and unpredictable company — has acquired and digested Whole Foods, what is its next most likely major acquisition?

One speculative answer is Warby Parker, the innovative online seller of glasses.

Here’s why.   (more)

See all columns from the Center

Center for the Digital Future releases 15th annual report on the impact of digital technology in the U.S.

The 152-page “Surveying the Digital Future” includes findings on more than 160 issues, among them: the importance of the internet in political campaigns, government regulation and the internet, online buying and effects on retail shopping, personal freedom online, privacy and personal security, and negative attention (bullying and sexual harassment).

More about the report here.

Download the report here.

Web Insight: the unstoppable decay of print media

Each week we examine a new issue to clarify how the world uses the digital technology today — and how it will change tomorrow.

Our current topic comes from the Center’s findings in its 15th annual study of the impact of digital technology on American users and non-users, which was released September 13: how is online access to the written word progressively changing the ways that Americans read?

Explore the current Web Insight topic here.

Download the 2017 Digital Future Report here.

See all Web Insights from the Center

Center director Jeff Cole explores "cutting the cord"

Center director Jeffrey Cole highlights the unbundling of content from cable providers, pricing models, and new consumer behavior at 2015 annual leadership meeting of the Interactive Advertising Bureau.

View the video.