A 2005 prediction 13 years later:
teenagers and social networks 

Social networks can’t hold onto teen users, but that’s because of the nature of teens rather than the technology behind any particular network. Center director Jeffrey Cole explains why.

_________________________________________________________________

The Center has been tracking digital use in 35 countries for the past 18 years. In that time, we have discerned some powerful trends and made some wide-reaching predictions. Happily, our predictive success rate has been very high — that has come from the quality of our data.

In this column and the next, I want to look at two of my most controversial predictions and see what time has said about them. This week: teenagers and social networks.   (more)

Web Insight: who watches the Olympics?

The Olympics, alternating between the summer and winter games, provide a big media event every two years. Of those respondents who follow at least one sport in season in our sports and media study, 34% say that they follow or watch the Olympic games.

How do demographics affect viewing of the Olympics? (here)

See all of the Center’s Web Insights.

At-a-glance: what do sports fans consider the best way to advertise during athletic events?

Center report explores the future of transportation

The Center has unveiled a first-of-its-kind study on the future of transportation — a project that explores the spectrum of American behavior and views about their cars, public transit, reasons to give up driving, new competitors in the automobile industry, distracted driving, and the arrival of self-driving cars.

“Most research covers the transportation revolution from an industry perspective, but our new study focuses on the actual behavior and attitudes of the U.S. population,” said Brad Berens, chief strategy officer for the center and project lead for the study.

Download the Future of Transportation Report here.

The 42-page Future of Transportation Study explores more than 100 issues involving behavior and views about cars, their alternatives, and emerging needs for technology,

Center for the Digital Future releases 15th annual report on the impact of digital technology in the U.S.

The 152-page “Surveying the Digital Future” includes findings on more than 160 issues, among them: the importance of the internet in political campaigns, government regulation and the internet, online buying and effects on retail shopping, personal freedom online, privacy and personal security, and negative attention (bullying and sexual harassment).

More about the report here.

Download the report here.

Eighth edition of World Internet Project Report published

The Center for the Digital Future has released the eighth edition of the World Internet Project International Report, the compilation of findings from the first global partnership of research institutions that surveys the behavior and views of users and non-users of digital technology worldwide.

More about the report here.

Download the report here.

Each annual World Internet Project study, managed by the Center, features findings from a different group of the project’s partner countries.  The current study includes results from 12 countries:  Egypt, Greece,  Lebanon, New Zealand, Qatar, Saudi Arabia, Sweden, Switzerland, Taiwan, Tunisia, United Arab Emirates, and the United States.

The 106-page report includes 65 subject areas in eight broad categories.

Center director Jeff Cole explores "cutting the cord"

Center director Jeffrey Cole highlights the unbundling of content from cable providers, pricing models, and new consumer behavior at 2015 annual leadership meeting of the Interactive Advertising Bureau.

View the video.