JUST RELEASED:
The Center just released the
2010 Digital Future Report
.
For report highlights click here.
To purchase the report click here.

The World Internet Project
has released the second
annual World Internet Project:
International Report 2010.
For report highlights click
here.
To purchase the report click here
.

NEW FINDINGS: Gender Differences
Emerge on Social Networks
To read the press release click
here.

 
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In addition to information security concerns and displacement of local shopping by the
e-commerce, we have also tapped into online shoppers’ psychology in our annual Inter-
net survey. Over the years, about 30 percent of Internet users are more likely to buy
brand name products when shopping online than when shopping in a local store. Slightly
lower percentages are uncomfortable with the lack of face-to-face contact when ordering
on the Internet. Many fewer would miss the company of fellow shoppers when shopping
online (ranging from 13% to 16%). One issue that a majority of Internet users agree on
is the product quality. Over the years, close to 60% of Internet users find it difficult to
assess product quality or accuracy of product description when shopping online. It
seems that while many Internet users are willing to forgo interpersonal communication
and companionship for the convenience of online shopping, they are still quite concerned
about quality. This seems to be a big hurdle for online merchants to overcome.

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The Center for the Digital Future MISSION STATEMENT 

 

  News
 
September 12, 2010
Google Zeitgeist. More...
 
 
July 17, 2010
Knight Digital Media Center Leadership Summit. More...
 
 
July 17, 2010
New Book Released: Digital Life in Macao 2010. More...
 
 
July 6, 2010
WIP Annual Meeting. More...
 
 
June 30, 2010
CMO Summit Chicago. More...
 
 
June 10, 2010
Brasilshop. More...
 
 
May 14, 2010
SubOptic 2010. More...
 
 
May 7, 2010
Nordic Media Festival. More...
 
 
April 12, 2010
MIPTV. More...
 
 
April 10, 2010
Religion Communication Congress 2010. More...
 
 
March 26, 2010
USC Trustee Conference. More...
 
 
March 9, 2010
Abu Dhabi Media Summit. More...
 
 
February 28, 2010
4A's 2010 Conference. More...
 
 
February 9, 2010
Qatar. More...
 
 
December 18, 2009
New Book Released: Designing the Smart Organization. More...
 
 
December 10, 2009
Broadband in Australia. More...
 
 
December 10, 2009
Future of the Media Roundtable. More...
 
 
November 16, 2009
Minnesota Public Radio. More...
 
 
November 12, 2009
Monaco Media Forum. More...
 
 
November 11, 2009
User Experience Conference. More...
 
 
November 4, 2009
CASBAA 2009. More...