Companies launching new products and services would be wise to focus on their target customers’ existing behaviors and moving them.
Anybody who has tried to lose weight, quit smoking, or train for a marathon knows that creating a new behavior or getting rid of an old one can be very, very challenging.
But it’s not hard to pour a behavior from one container into another, and this has implications for anybody trying to launch a new product or service. (more)
Web Insight: do you have a driver's license?
Each week we examine a new key development in digital technology to clarify how the world uses the Web today — and how it will change tomorrow.
Our current topic comes from the Center’s upcoming study on the future of transportation: do you have a driver’s license?
Explore the current Web Insight topic here.
Center to release first study on digital technology and transportation in the United States
This month, the Center for the Digital Future will release its first study that explores how technology is affecting the views and behavior of Americans and their transportation.
Digital technology has produced the most significant transformation in transportation since the release of the Model T. The Center’s study explores these changes in a national survey that includes more than 100 issues involving personal cars and public transportation, emerging opportunities such as get-a-ride services and occasional-use car programs, and views about self-driving cars.
Sign up to get a free copy of the Future of Transportation report later this month.
Update — Brad Berens, Ph.D., chief strategy officer at the Center and project lead for the Future of Transportation Project, discussed opportunities and challenges for the transportation industry with Peter Kosak, executive director of General Motors’ Urban Mobility Program, in an interview published in the Oracle Data Cloud Blog. Read the interview here.
Center director Jeff Cole explores "cutting the cord"
Center director Jeffrey Cole highlights the unbundling of content from cable providers, pricing models, and new consumer behavior at 2015 annual leadership meeting of the Interactive Advertising Bureau.
View the video.