thepostgame-logoCenter launches study on media and sports

The first-ever behavioral study of sports fans to include the full impact of Generation Z (digital natives born since 1995) is now underway by the Center for the Digital Future and ThePostGame, which are partnering to measure current and planned spending, media preferences, attendance, the use of digital platforms, and other sports-related activities.

Read the news release

View the kickoff presentation from Advertising Week XII: “How Sports Fans’ New Behaviors Will Disrupt Every Aspect of Advertising and Marketing”

Can video games teach MBA-level business strategy?

students-at-screens-250A study by Center research fellow John Beck shows that using an interactive video lesson in MBA studies may be as effective in teaching business strategies as other more traditional methods.

Read the article in Quartz

Jeff Cole explores cutting the cord

Jeff-Cole-225Center director Jeffrey Cole highlights the unbundling of content from cable providers, pricing models, and new consumer behavior at 2015 annual leadership meeting of the Interactive Advertising Bureau.

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Center releases Topical Survey Report 2015

Topical-Survey-2015-cover-180A report released September 21 by the Center for the Digital Future and Bovitz Inc. found that after security hacks at corporations such as Target, Home Depot, and Anthem, large numbers of Americans have lost faith in the private sector’s ability to protect personal information or use that information wisely.

The findings are included in the Center’s new Topical Survey, which covers a broad range of current issues involving privacy, social media use, and personal stress and technology.

Download the full report

Read the news release

Web Insight

green-world-map-225We examine key developments in Internet use to help you understand how the world uses the web today—and how it will change tomorrow.

Go to the current Web Insight: Would readers of print newspapers miss their offline publication if it was no longer available?

Visit the Web Insight archive