Center director Jeffrey Cole explores how consumers’ monthly spend will change as more devices and services compete for a share of their wallets.
This is the year that cord-cutting and cord-shaving have shifted into high gear as reliable alternatives to a full cable or satellite bill for many television viewers.
Years ago, before Over-the-Top (OTT) services were available, the cable companies argued that, if they allowed a la carte selection for channels, the customer would suffer, because at the end of the process they would spend the same amount of money monthly, but receive far fewer channels. These questions of how much money we spend, how much may be freed up if we unbundle, and where that money may go are of intense interest to us at the Center. . . (more)
Center report explores the future of transportation
The Center has unveiled a first-of-its-kind study on the future of transportation — a project that explores the spectrum of American behavior and views about their cars, public transit, reasons to give up driving, new competitors in the automobile industry, distracted driving, and the arrival of self-driving cars.
“Most research covers the transportation revolution from an industry perspective, but our new study focuses on the actual behavior and attitudes of the U.S. population,” said Brad Berens, chief strategy officer for the center and project lead for the study.
Download the Future of Transportation Report here.
The 42-page Future of Transportation Study explores more than 100 issues involving behavior and views about cars, their alternatives, and emerging needs for technology,
Center for the Digital Future releases 15th annual report on the impact of digital technology in the U.S.
The 152-page “Surveying the Digital Future” includes findings on more than 160 issues, among them: the importance of the internet in political campaigns, government regulation and the internet, online buying and effects on retail shopping, personal freedom online, privacy and personal security, and negative attention (bullying and sexual harassment).
More about the report here.
Download the report here.
Center director Jeff Cole explores "cutting the cord"
Center director Jeffrey Cole highlights the unbundling of content from cable providers, pricing models, and new consumer behavior at 2015 annual leadership meeting of the Interactive Advertising Bureau.
View the video.