Study finds technology tops location as customer priorities shift — and many of us are fine banking with a company that has no experience with financial services
Nearly 60 percent of American banking customers would consider moving their money to accounts offered by familiar companies, such as online retailers, search engines, or big-box stores, even though they have no experience with financial services, according to a new study by the Center.
“We strongly believe banking is the next industry to be completely disrupted by digital change,” said Jeffrey Cole, director of the center. “Our research shows customers are far ahead of the banks in looking to the web and apps as their preferred banking methods. (more)
Download the Future of Money and Banking Report here.
Why you need a friend when you turn 50
Center director Jeffrey Cole explores exciting new developments in the entertainment industry, including the realization that not everybody watching is a teenager.
On the day of your 50th birthday (not the day before or after), you will receive an invitation to join the American Association of Retired People (AARP).
You will need a new friend on that day, because the day before, your lifelong friends — the advertising and media industries — will have just abandoned you.
The conventional wisdom in the advertising business is that unless you are selling products specifically for older people (Medicare Insurance or health alert systems), who you want and will pay for is an audience of 18-49 year-olds. Most mainstream advertisers trying to reach everyone — Coke, McDonalds, Tide — only want the younger demographic. While they will advertise to 35-49, the people they especially seek and will pay extra for are 18-34. (more)
The future ain't what it used to be
U.S. entertainment: where are we and where might we go? Bruce Ramer, a principal in the law firm of Gang, Tyre, Ramer & Brown, and member of the Center’s Board of Governors, explores the rapidly-evolving issues that are shaping the world of entertainment.
“Nobody knows anything.” Nowhere is this aphorism more true than in the business for which it was invented, the entertainment business, where innovations in technology continue to create new platforms, with a ripple effect that leads to new forms of content and new consumer preferences and demands.
That process has only accelerated as technology changed from tubes and celluloid to chips and bits, and from movie palaces and boxy TVs to cellphones and the Internet. (more)
Uber accident won't stop driverless cars for long
On March 18, a self-driving car owned by Uber killed a pedestrian in Tempe, Arizona. Center director Jeffrey Cole explains why this tragedy is only a temporary setback for driverless cars.
In a previous column, I talked about how driverless cars will be the most important development over the next thirty years. Despite my vision for how driverless cars will change the world, it was obvious the road to complete autonomy would be a long one with many bumps.
On March 18, driverless cars hit a major crisis when a pedestrian was killed in Arizona by one of Uber’s driverless cars. Uber immediately and appropriately suspended its driverless car program. Not surprisingly, many critics — who felt Uber started testing too soon — quickly made the case that driverless cars will never work: if they are to be tested, then it should be a much slower process and in places where they cannot harm people.
Beyond the lessons that we will learn from the Tempe accident, there are some immediate things we should consider about driverless cars and this incident. (more)
Web Insight: should the Olympics have a permanent home?
The International Olympic Committee (IOC) picks a different city to host each Olympic Games. But controversy continues to follow the pick of many of the host cities. Critics have suggested establishing a single permanent home for the Olympics (or two hosts: one permanent host for the Summer Olympics and another for the Winter Games).
Do Americans think that choosing a permanent home for the Olympics is a good idea? (more)
See all Web Insights here.
At a glance: how do Americans view the future effects of digital technology on their banking?
From the Center’s Future of Money and Banking Study
Graphic by Cameron Vernali
Center report explores the future of transportation
The Center has unveiled a first-of-its-kind study on the future of transportation — a project that explores the spectrum of American behavior and views about their cars, public transit, reasons to give up driving, new competitors in the automobile industry, distracted driving, and the arrival of self-driving cars.
“Most research covers the transportation revolution from an industry perspective, but our new study focuses on the actual behavior and attitudes of the U.S. population,” said Brad Berens, chief strategy officer for the center and project lead for the study.
Download the Future of Transportation Report here.
The 42-page Future of Transportation Study explores more than 100 issues involving behavior and views about cars, their alternatives, and emerging needs for technology.
Center for the Digital Future releases 15th annual report on the impact of digital technology in the U.S.
The 152-page “Surveying the Digital Future” includes findings on more than 160 issues, among them: the importance of the internet in political campaigns, government regulation and the internet, online buying and effects on retail shopping, personal freedom online, privacy and personal security, and negative attention (bullying and sexual harassment).
More about the report here.
Download the report here.
Center director Jeffrey Cole discusses media trends
Center director Jeffrey Cole explores transformation of the media for the keynote address at the 2018 annual leadership meeting of the Interactive Advertising Bureau.
View the video.