thepostgame-logoCenter launches study on media and sports

The first-ever behavioral study of sports fans to include the full impact of Generation Z (digital natives born since 1995) is now underway by the Center for the Digital Future and ThePostGame, which are partnering to measure current and planned spending, media preferences, attendance, the use of digital platforms, and other sports-related activities.

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View the kickoff presentation from Advertising Week XII: “How Sports Fans’ New Behaviors Will Disrupt Every Aspect of Advertising and Marketing”

Center releases Topical Survey 2015

Topical-Survey-2015-cover-180A survey released September 21 by the Center for the Digital Future and Bovitz Inc. found that after security hacks at corporations such as Target, Home Depot, and Anthem, large numbers of Americans have lost faith in the private sector’s ability to protect personal information or use that information wisely.

The findings are included in the Center’s new Topical Survey, which covers a broad range of current issues involving privacy, social media use, and personal stress and technology.

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Web Insight

green-world-map-225We examine key developments in Internet use to help you understand how the world uses the web today—and how it will change tomorrow.

Go to the current Web Insight: Would readers of print newspapers miss their offline publication if it was no longer available?

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Digital Future Project

2014-Digital-Future-Report- Digital Future Report: Twelfth Edition

The Center for the Digital Future was one of the first research organizations to explore the views and behavior of Internet users and non-users in the United States, and the first to develop a longitudinal panel study of these issues.

The Digital Future Project is the comprehensive, year-to-year examination of the impact of online technology in the United States; its report was first published by the Center in 2000 and the twelfth study was released December 11, 2014.

About the Digital Future Project Download the 2014 Report

World Internet Project

wip-cover-2013-4New World Internet Project Report published

The Center for the Digital Future has released the fifth edition of the World Internet Project Report, which explores the behavior and views of Internet users and non-users worldwide through findings on 75 subject areas in 10 broad categories.

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About the World Internet Project