Although Netflix, Apple TV+, and Disney+ have been grabbing headlines, Center director Jeffrey Cole describes how NBCU’s Peacock service from Comcast has identified a strategic opportunity in the streaming wars.
Last week, Apple TV+ and its high profile The Morning Show (Jennifer Anniston, Reece Witherspoon, and Steve Carell) premiered, not surprisingly, to mixed reviews. Many have been predicting that Apple’s move into streaming would be a rocky one.
Next week on November 12, the streaming wars will officially begin as Disney unveils its new service, Disney +. This is the one that people have been waiting for ever since August of 2017, when CEO Bob Iger pulled his company’s content off of Netflix and announced it would be starting its own streaming channel.
Now, more than two years later, Disney is betting the company on a new way of watching content with high-profile shows such as The Mandalorian (a live action Star Wars series), a sequel to High School Musical, a live version of Lady and the Tramp, every Simpsons episode (over 600), and much more.
Consumers will be thrilled, confused, and overwhelmed. Not the least of their problems will be figuring how much more they are willing to spend every month on “television,” and which services are worth paying for.
The competition among the subscription streamers will be intense. (more)
The internet is an important tool in many places of work. How many hours per week do workers use the internet at their place of employment, and how has this been changing over time?
The humble television has dropped dramatically in price while becoming ever more sophisticated. What will the TV of the future look like? Center director Jeffrey Cole explains.
It’s a tough time to be a television set manufacturer. So much is being asked of the manufacturers: we expect them to spend billions of dollars to distinguish passing trends from lasting innovations. The humble television set is an old technology (it began to appear in the 1940s). Over 70 years later, we expect it to become state of the art, and add features and perform functions not even dreamed of when television broadcast its first signal.
It used to be so easy for Zenith, Magnavox, Admiral, RCA and Sylvania: all they had to do was receive black and white signals over the VHF (2-13) band with not even a dream of a remote control.
In just one measure of how much has been completely transformed, none of those manufacturers exists anymore (a couple do under their names which were acquired and have nothing to do with their origins). All of those sets were made in the U.S. And, no one has touched a television set to change the channel in years. (more)
Is Mayor Pete Buttigieg really surging? Is Senator Elizabeth Warren really the new frontrunner? Can any of the Democratic candidates match Trump’s social media presence? Chief Strategy Officer Brad Berens examines the political Twitterverse.
Between his personal Twitter account (@realDonaldTrump) with 66.3 million followers and the official presidential account (@POTUS) with 27 million followers, Trump has a potential 100 million people with whom he can directly connect at any time without the help of his press secretary and even without the press itself.
Never before has a president spoken so directly to the public, or so often. At the moment I’m writing this column, Trump has tweeted or retweeted 18 times today from his personal account.
Advertising people talk about P.O.E.M., which stands for Paid, Owned, and Earned Media. When the Trump re-election campaign buys an ad on Twitter, that is paid media. When somebody retweets the president, that is earned media. Trump’s tweets are owned media: he controls the content utterly. Each tweet has the potential to be seen by 100 million people, which, again in ad-speak, means that it can earn 100 million potential “impressions.” (more)
At the 2019 Emmys on September 22, the four broadcast networks collectively had one show that won an award. On November 12, the Disney+ streaming service launches. These two milestones mark the end of television’s first era and the beginning of another. Center CEO Jeffrey Cole explains.
The next 12 months will see the most important transformation in the entertainment industry — at least since the beginning of television in the late 1940s. We are six weeks from Disney firing the first and most important salvo in the coming television streaming war. November 12 will mark the launch of Disney+ at the Netflix-killing price of $6.99 per month. (I recently took advantage of a great promotion and bought a three-year subscription at $3.88 per month.)
A year from now, after disruption and transformation, there will be new combatants in the streaming battle, while old ones will be injured or eliminated. When the smoke clears, we will see a different playing field in a changed industry.
We are at the end of the first era of television. It should be celebrated. (more)
(This is the second in a series of practical tips about parenting in the digital age.)
There’s an important distinction between privacy and dignity when it comes to your kid’s smartphone, and it’s the parent’s job to articulate this. Chief Strategy Officer Brad Berens explains.
My last column described conversations that parents should have before giving a kid that first smartphone. I held back talking about one important topic because it needs its own discussion: should you look at your kid’s phone?
The short answer is of course you should.
The longer answer starts with why and then moves to how.
Why: You should look at your kid’s phone because adolescents are not, in the general scheme of things, blessed with abundant executive function. Their brains don’t finish developing until they’re 25, so good judgment isn’t something you should expect.
Smartphones offer infinite temptations to do and say and photograph and look at and listen to things that can spiral out of control more quickly than you can imagine. (more)
The Center’s new 147-page “Surveying the Digital Future” report includes more than 100 issues that explore the impact of digital technology on American users and non-users.
New subjects in the study include views about using body-implanted chips for increased security, fake news, mainstream media, and regulation of social media.
Download the report here.
Nearly 60 percent of American banking customers would consider moving their money to accounts offered by familiar companies, such as online retailers, search engines, or big-box stores, even though they have no experience with financial services, according to a new study on the future of money and banking by the Center.
“We strongly believe banking is the next industry to be completely disrupted by digital change,” said Jeffrey Cole, director of the center. “Our research shows customers are far ahead of the banks in looking to the web and apps as their preferred banking methods. Download the Future of Money and Banking Report here.
The 54-page study explores views and behavior about internet use and non-use, devices for internet access, years online, user proficiency, reasons for not going online, politics and the internet, freedom of expression online, media reliability, online security and personal privacy, and activities on the internet.
Download the World Internet Project Report here.