A previous web insight discussed how Wi-Fi is becoming increasingly important in live sports venues. While watching a game in a stadium or arena, more and more fans expect to be able to remain connected through their smart phones for a whole variety of reasons.
In our survey on sports, 40% of all respondents (all of whom said that they follow at least one sport in season) said that having Wi-Fi in a stadium or arena is very important for them. Only 27% said that it was not important at all.
In our previous post we looked at how different age groups rated the importance of having Wi-Fi in a stadium or arena. In this post, how do race/ethnicity, region, and level of fan interest affect views about Wi-Fi at live sports?
Race/ethnicity also affects ratings of importance of Wi-Fi in a stadium or arena. Sixty-two percent of African-Americans said that having Wi-Fi in a stadium or arena is very important and only 15% said that it is not important at all. This compares with 51% of Asians who reported that it is very important (13% said not important at all), 50% (and 20%) of Latinos, and only 33% of whites who replied that it is very important (with 31% saying that it is not important at all).
There are also region-to-region differences. Forty-four percent of Southerners said that having Wi-Fi in a stadium or arena is very important, compared to 40% of those in the West, 37% in the Northeast, and 35% of respondents from the Midwest.
Not surprisingly, level of fandom also was associated with differing ratings of how important Wi-Fi is in a stadium or arena. Fifty percent of intense fans said that having Wi-Fi is very important, compared to 37% of casual fans and 36% of moderate fans.
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January 21, 2019