Web Insight: social media — first thing in the morning?

Social networking sites such as Facebook, Snapchat, Instagram, and Pinterest are a popular, pervasive presence in our culture.

Social media has such a grip on many people that one of the first things they do in the morning is visit one or more of these sites.

We asked about this phenomenon in our 2018 Digital Future Survey. Specifically, we asked internet users how much they agreed with the following statement: One of the first things I do in the morning is visit social networking sites.

As expected, checking out social networking sites is not what most people do soon after they wake up. Strong disagreement to the statement was registered by 32.9 percent of respondents. Another 16.2 percent disagreed somewhat.

On the other hand, 24.1 percent somewhat agreed and 16.2 percent strongly agreed, suggesting that millions of people do in fact engage in this activity.


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January 13, 2020