If you could customize a television/streaming sports content package for a sport you follow, which version of that package would you prefer?

In the Center’s study of sports fan behavior and media use, we asked people who follow at least one sport in season what package of television or streaming sports content they would choose.

Specifically, we asked them: if you could customize a television/streaming sports content package for a sport you follow, which version of that package would you prefer?

A plurality said that they would choose a package with all the games for an entire league; 42% of respondents went with this option.

Thirty-one percent said that they would prefer a package with all games just for their team.

Twenty-seven percent opted for a package that would allow them to buy individual games.

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August 20, 2018