Web Insight: how often do you go online without a specific destination?
Those of the Baby Boom generation remember a time when, upon returning home, they would just turn on the television without knowing exactly what they would watch. This is still the case for many people, who know they want to watch something, even though they aren’t sure what that will be or even what programming is available.
What about the internet, which has now overtaken the television as the main mass medium for many people — especially the young?
How often do you go to the internet without having a specific destination?
The Center’s Digital Future Survey revealed that 31% of internet users in the United States said that they did this often. Another 51% said that they went to the internet sometimes without having a specific destination in mind. And only 18% of respondents said that they never did this.
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August 19, 2019