Web Insight: who is not satisfied with their primary bank?

Most people are satisfied with their primary bank. Who are the people who are not satisfied?

In our study on banking and money 82% of people said that they were somewhat or very satisfied with their primary bank.

Eight percent said that they were neutral on the issue, and 10% said that they were somewhat or very dissatisfied.

Who was more likely to be dissatisfied?

Females (11%) were somewhat more likely to be dissatisfied than males (8%).

Older people were more likely to be dissatisfied.

First, let’s look at the groups aged 44 and below: 18-24 (6%), 25-34 (8%), and 35-44 (6%).

The numbers are higher for the older than 44 set: 45-54 (14%), 55-64 (10%), and 65+ (13%).

Marital status also mattered. Six percent of singles were dissatisfied. Ten percent of those who were married or living with a partner were not satisfied with their primary bank. And of those who were separated, divorced, and widowed, 15% were either somewhat or very dissatisfied.

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October 29, 2018