Commercials in televised sports are a reality of broadcasting; do fans have ideas about the methods used to show those ads?


Many people complain about television commercials during sports. Ads in sports broadcasts may be inevitable, but fans do indeed have preferences about when and how those messages are delivered.

The Center’s Sports Fan Behavioral Study found that 64% of respondents said that the best way to deliver advertising is during commercials shown during breaks in the action — the old standard method for brands to advertise around sports content.

Much smaller percentages liked other methods of seeing advertising during sports: 20% said they preferred in-game graphics such as logos and signs, while 15% favored on-air mentions from sportscasters during the game.


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November 7, 2017