Sports fans use many methods to access content about athletes and competition, including mobile phones.
In the Center’s Sports Fan Behavioral Study, of respondents who follow or watch at least one sport in season, 47% said that they typically access sports content by mobile phone.
Do gender, race/ethnicity, age, and income play a role in who uses their mobile phone for sports content?
Males (54%) are more likely than females (38%) to accesss sports content with a mobile phone.
Blacks (64%) are more likely to do so than Latinos (56%), and especially more likely to do so than Asians (45%) or whites (43%).
Age influences the likelihood of accessing sports content through a mobile phone. Those in the 18-24 year old category (71%) are most likely to access sports content in this manner. Those in the 65-74 year old category (21%) are the least likely. The other age categories break down as follows: <18 and 25-34 (55%), 35-54 (51%), 55-64 (29%).
Income also is associated with likelihood of accessing sports content by mobile phone. Those with a yearly household income of $125,000 or more are the most likely (62%) to access sports content in this manner.
Those with less than $75,000 household income are the least likely ($50,000 < $75,000: 45%, < $25,000: 44%, $25,000 < $50,000: 42%).
Of those with $75,000 < $100, 000 household income, 50% say they access sports content by mobile phone, and for those in the $100,000 < $125,000 category, the figure in 56%.
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February 11, 2018