The holidays are a time when people relax, get together with their families, and spend money on entertainment. The Digital Future studies provide a yearly statistic about the sources of entertainment preferred by American consumers.
In 2010, television remained the most popular medium people turned to for entertainment purposes. Seventy-eight percent of Internet users aged 17 and older reported that TV was important or very important to them in that respect. This percentage was only marginally lower than the 79 percent recorded in 2008 and 2009.
The study registered a pronounced upward trend in the proportion of people who consider the Internet an important or very important source of entertainment. In 2010, this was reported by 70 percent of online respondents, up from 64 percent in the previous two studies.
Over-the-air radio, on the other hand, seems to be declining in popularity as an entertainment medium. In 2010 it was considered important by 54 percent, down from 59 percent in 2009. The percentage of Internet users suggesting that newspapers were a key source of entertainment (26 percent) has also declined for a third year in a row.
__________
Views about sources of entertainment
(Internet users)
For the full report of the 2010 findings, visit here.
Visit the Web Insight archive.