How does the amount of time spent using offline media such as watching television, listening to the radio, and reading newspapers differ for Internet users and non-users?
In 2012, non-users spent more time watching television (about 21.2 hours a week), while users spent just 13.8 hours. Likewise, non-users and users spent 7.7 and 6.5 hours listening to radio, respectively.
As for reading newspapers, watching movies at home, and reading magazines, non-users responded that they spend about 3.1, 2.3, and 2.5 hours, respectively. Internet users responded with slightly smaller numbers, saying they spent 1.8, 1.7, and 1.3 hours spent with offline newspapers, home movies, and magazines, respectively.
Overall, non-users of the Internet spend more time exposed to most offline media than users do. The only exceptions were the amount of time spent reading books, which were 4.3 hours for both users and non-users, and the amount spent playing video or computer games, which were 2.3 hours and 1.1 hours for users and non-users, respectively.
Hours Spent on Offline Media Activities
(Users vs. non-users)
Prepared by Erin Kim.
For the full report of the 2012 findings, visit here.
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