If newspapers stopped publishing their print edition, where would their readers get that information?
This question was asked in 2009, 2010, and 2012. In general, the answers varied by only small percentages from year to year, with large percentages of respondents choosing online editions of newspapers as the most likely alternative (peaking at 65.7 percent in 2010).
Television was the second most common alternative (ranging from 50.9 percent in 2012 to 59 percent in 2012). Radio, other online sources, and a new print edition were chosen as alternatives by from 30.7 percent to 42 percent of respondents during the three years. Magazines were the specified alternative that the lowest percentage of respondents chose. And some respondents said that they could “do without,” from 11 percent in 2009 to 16.4 percent in 2012.
Altogether, more people felt comfortable transitioning to the online edition of their newspaper and getting their news from television compared to the other alternatives. Only a small number of people would do without any form of news.
If your newspaper were to stop publishing its print edition, where would you go to get that information?
(Respondents who read offline newspapers)
Prepared by Nina Lutz.
For the full report of 2012 findings, visit here.
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