From inception, The Center for the Digital Future has conducted trailblazing research into areas of significant importance for digital technologies. From original research studies monitoring television violence, the Center pioneered a new research methodology that sought answers beyond the numbers to underscore the true significance of new trends in developments. By the qualitatively assessing acts of violence depicted on television rather than simply tracking the number of violent incidents,the Center developed at a more nuanced and meaningful understanding of the worrisome trend.
Beginning in 2000, the Center has also conducted the largest and longest-running longitudinal study on Internet use and digital adoption. The Center also oversees the World Internet Project, tracking 87 subject areas of digital significance across five continents.
DIGITAL FUTURE PROJECT
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We are still at the start of the Internet revolution, and we believe that the importance and influence of digital technology and media will dwarf that of television. We expect the pace of digital change and its impact to accelerate even more over the next ten years, which is why we have tracked a sample of the American population for the past ten years as they have moved online and progressed from modems to broadband to mobile and beyond. We furnish highlights of the Digital Future Report free of charge to anyone interested in tracking the ways in which technology is changing the social, political and economic fabric of our lives.
Digital Future Report 2011
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The Center for the Digital Future is pleased to present the results of the tenth year of the project, “Surveying the Digital Future,” a decade-long longitudinal research study that captures critical insights on changes in the use of broadband at home, wireless Internet, online media, user-generated content and social networking. The report continues to track offline media use, on and offline purchasing, social and political activity and a wealth of other data.
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Digital Future Reports from Previous Years
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Since 2000, in over 30 countries, the Center for the Digital Future has conducted the world’s largest and longest-running longitudinal study on Internet use and digital adoption. Over the last 13 years, we have collected, and continue to add to, the definitive body of data and insights on the impact of the Internet on consumer behavior—data available nowhere else in the world. The Center for the Digital Future’s World Internet Project operates through the USC Annenberg School for Communication & Journalism. The World Internet Project report allows corporate and public agency leaders to understand and stay ahead of the changes that the Internet is bringing about all over the globe.
Learn more: www.worldinternetproject.net
World Internet Project Report: Fourth Edition 2012
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The World Internet Project has published its fourth report of findings on the global impact of online technology—a five-continent collaboration that creates an international picture of changes produced by the Internet.
The World Internet Project Report covers 42 major subject areas in 10 broad categories:
Internet Use and Non-Use
Information Seeking Online
Access to Online Services
The Internet and Social Connections
Politics and the Internet
Media Use, Reliability, and Importance
User-generated Content and Social Media
Online Entertainment
Online Purchase and Personal Privacy
Online Communication
World Internet Project Report: Third Edition (2012)
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The World Internet Project has published its third report of findings on the global impact of online technology—a five-continent collaboration that creates an international picture of changes produced by the Internet.
The World Internet Project Report covers 87 major subject areas in 12 broad categories:
Internet users and non-users
Access to online information sites
Access to online services
Online purchasing
Views about credit card security
Online social connections
The internet and the political process
Media reliability and importance
Offline media use
Online communication
Blogs
The internet and education
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World Internet Project Report 2010
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The World Internet Project has published its second annual findings on the global impact of online technology—a five-continent collaboration that creates an international picture of changes produced by the Internet.
The 2010 World Internet Project report includes new findings about how the Internet is used and how it affects a variety of believes, attitudes and behaviors around the world. The report covers 10 broad categories:
Views about technology among Internet users and non-users
Access to online services and information sites
Online purchasing
Views about credit card security
Online social connections
The internet and the political process
Media reliability and importance
Online communication
Blogs
The internet and education
World Internet Project Report 2009
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This report presents the first published results of the World Internet Project, collaboratively produced by the Center for the Digital Future in the USC Annenberg School for Communication in the USA and 13 other member countries and regions. This work on the impact of the Internet has evolved during eight years of exploration and reveals an international picture of change brought about by online technology.
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In the 1990s, Senator Paul Simon of Illinois initiated an anti-trust-waver allowing the four broadcast networks (ABC, CBS, NBC and FOX) to come together to address the growing concerns surrounding violence on television. This initiative commissioned The Center for the Digital Future to conduct research into the issues and deliver annual reports to the nation on the state of television violence. Instead of simply counting the number of acts of violence on television, the Center created a new methodology that examined and reported on the context in which violence occurred. This type of research methodology helped to distinguish between worrisome television violence and the type of violence that may foster anti-violent attitudes. The study monitored 3,000 hours of television, video games and home movies each year.
The highly readable reports were conducted in the late 1990s, and of course many of the shows studied are no longer on the air. But the methodology, analysis and conclusions still yield valuable insights for the television, government, journalistic and parental communities.
Read Reports:
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How frequently do you use the Internet to look at religious or spiritual sites?
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How frequently do you use the Internet to find or check a fact?
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