The Center for the Digital Future draws on unique, proprietary data gathered from an ongoing, more than a decade-long study of the use and evolution of digital technologies all over the world to uncover the current business realities and predict the developments that will prove critical to the success of consumer-facing brands.
Through its strategic relationship with market research and strategy firm Bovitz,Inc., the Center offers a comprehensive suite of services that are highly distinct because of the seamless integration of proprietary data and insights that no one else has. The capabilities of Bovitz’s Media and Emerging Technologies Practice are married with the Center’s resources and expertise to provide a digital strategy offering that is unique in the marketplace.
CUSTOM QUALITATIVE AND QUANTITATIVE MARKET RESEARCH
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When extant data is not sufficient to answer corporate partners’ specific questions, the Center develops highly customized market research programs that are tailored to clarify the consumer landscape and provide a roadmap for digital strategy. We leverage qualitative and/or quantitative tools, depending on the scope of information that our partners require.
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The Center’s world class research team mines its own proprietary longitudinal data as well as databases owned by corporate partners in order to uncover new insights that can help drive digital strategy. In the era of 'Big Data', analytic opportunities are abundant--the challenge is to harness all the information within a well-designed framework that will yield new understanding of human behavior vis-à-vis digital technology.
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The Center’s deep engagement in proprietary research, global industry conferences and private or semi-private briefings with many of the world’s leading organizations results in a truly unique, multi-faceted vantage point on the digital world. Our executive leadership integrates these various information streams into a decisive perspective on emerging trends and what the future holds. The Center’s corporate partners are able to tap into this perspective through regular updates and strategy working sessions facilitated by the Center’s senior staff and fellows.
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As a recognized thought leader in the digital space, the Center is regularly engaged by large organizations to provide management with perspective and guidance to stay current.
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Consumers are sharing their opinions, preferences, and ideas through online social networks and microblogs at astonishing, growing rates. As a result, we have a remarkable wealth of data to mine that until recently was unimaginable. We calculate key metrics such as magnitude and sentiment for issues and brands for benchmarking and tracking purposes; moreover, our researchers comb through and hand-code random samples of detailed comments to get a rich, nuanced understanding of consumer attitudes and behaviors. Finally, we conduct 'digital ethnographies', embedding ourselves in the online conversation in order to learn more from what social networkers and microbloggers have to say. All of these social media insights are packaged in executive-ready reports that summarize key findings and implications for immediate action opportunities.
