The Olympics, alternating between the summer and winter games, provide a big media event every two years. Of those respondents who follow at least one sport in season in our sports and media study, 34% say that they follow or watch the Olympic games.
Gender
Sports fans who follow or watch the Olympics includes 35% of men and 32% of women.
Race/ethnicity
Thirty-five percent of whites, 31% of African Americans and Latinos, and 19% of Asians say they watch the games.
Age
When viewership is explored by age, the study found that older people seem to enjoy watching the games the most. Forty-three percent of those age 65-74 watch the games, as do 41% of those age 55-64.
Categories of younger folks break down as follows: 35-54: 33%, <18: 30%, 18-24: 28%, 25-34: 26%.
Income
The wealthy are more likely to follow the Olympics. Forty-six percent of those with yearly household incomes of $125,000 or more watch, as do 38% of those with incomes of $100,000 to less than $125,000.
On the other hand, only 29% of people with yearly household incomes of less than $25,000 and 30% of those with incomes of $25,000 to less than $50,000 watch the Olympics.
For those with yearly household incomes of $50,000 to less than $75,000 and $75,000 to less than $100,000, the numbers are 36% and 35% respectively.
Similarly, those with more education are more likely to be counted among fans of the Olympics. Forty-four percent of those with post graduate degrees follow the games, as do 41% of those with bachelor’s degrees.
On the other hand, only 24% of those with less than a high school education and 28% of those with only a high school diploma are fans. Thirty-three percent of those with some college experience or associate’s degrees watch the Olympics.
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February 19, 2018