How do people feel about advertising around sports programming?

In the Center’s study of sports fan behavior and media consumption, we asked people who follow at least one sport in season how they felt about the advertising that occurs in and around the sports programming that they watch.

Thirty percent of respondents agreed somewhat or strongly with the statement that they like advertising during sports programming and tend to watch it.

Thirty-two percent agreed somewhat or strongly that they avoid watching sports programming that has too much advertising for their taste.

Thirty-six percent agreed somewhat or strongly that advertising during sports programming gives them useful information about products and/or services.

Forty-two percent somewhat or strongly agreed that advertising does not bother them because they do not pay attention to it when it is on.

Forty-five percent agreed somewhat or strongly that advertising during sports programming can be fun and engaging to watch.

Forty-seven percent somewhat or strongly agreed that advertising during programming is annoying.

And a whopping 76% agreed somewhat or strongly that advertising during sports programming gives them a break to go to the kitchen or bathroom.

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November 26, 2018