For more than a decade the Center for the Digital Future has been tracking the global evolution of technological devices and platforms and studying their impact on consumer behavior. Working continuously over the years and across nations, the Center has assembled—and continues to build—the definitive body of data and insights on the changing role of digital technology and media in our daily lives. Drawing on rigorous social science data collection and analysis techniques and a deep grounding in communications policy, the Center for the Digital Future works with world leaders, leading brands and a variety of public and private organizations all over the world to uncover, predict and shape what’s next. The Center for the Digital Future is a research and policy institute and a part of the USC Annenberg School for Communication.
MISSION
-
-
We are driven by a passion for understanding the impact of technology on human interaction and consumer behavior. We are dedicated to executing rigorous research, and using it to develop effective policies and organizational strategies that have a real and beneficial effect on people’s lives. And we are committed to working closely, collaboratively and respectfully with industry partners and government leaders to help them build a better digital future.
We are driven to understand and predict the impact of technological devices and platforms on human interaction and consumer behavior.
-
-
We are a diverse team of digital experts, researchers, and strategists with a single common passion: we live and breathe all things digital. All of our work is overseen by a world-class board of governors, comprised of the CEOs of major media and marketing companies.
We are digital thinkers, market researchers, renowned academics and business consultants dedicated to moving beyond trends to stay at the forefront of digital technology.
